The whole world has lost in talking to other people and that is why short messages or sms services was introduced. Approximately 8.6 billion messages are sent every year in the world and people love to enjoy them. People prefer typing instead of talking to each other. And you know that marketing always follow the different technologies. Now sms marketing has become the important tool of marketing. Engineers of Software development in Dubai have introduced software which you can use to bulk sms in UAE on different contacts. Text marketing has many benefits in it. With sms marketing you just need to make inspiring and eye catching message and have to send to the bulk contacts through software. Text marketing builds a loyal customer and this marketing tool is very efficient and very effective. One more big benefit is that it is not so much expensive. Text marketing tells about your product straight to the point and it is time managing tool. For small business men this marketing tool is best for marketing. Although we have lots of advantages of text marketing but here well will tell you some disadvantages of this tool.
- In sms marketing you have to convey your message just in 160 characters. Which is not enough to tell someone about your product and service? So for that your message should be comprehensive in 160 characters which is not possible every time. You can tell all the detail in one message.
- Mostly companies use system generated numbers for this marketing tool which annoys receivers sometime. Some companies had to pay for it because they send almost 50000 messages against the wishes of the customers.
- Usually people do not subscribe list of mailing and it is very annoying.
- Text marketing does not contain the rich media which is very dry advertisement look. Usually people do not open the message and delete it without reading. So it is useless then.
- People use random numbers in this marketing tool and sometime mostly number are closed so it causes the failure of delivery messages.
- Some researchers say that almost 94% people do not read the message.
- This advertisement tool is not conversational; it is like robot sending the message. Which do not leaves good impression to the customers.
- This marketing tool is not individualized, which means that there is not specific numbers of targeted audience.