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Work At Home
My latest book is finally published. How to start a home business on a shoestring is not just another book giving blue sky ideas, but rather tutorials on proven methods of how you can start a business on a shoestring.
Among the tutorials are how to start businesses in the area of how-to, sports/hunting/fishing, a special interest publication, books, antiques & collectibles, etc. Table of contents is below.
My first book, Blueprints for Profits was dedicated to the graphic arts industry. It shortly became a best seller with over 20,000 copies sold to printers at $49 per copy across the world and Brother International purchased at $17.50 per copy an additional 5,000 copies that they gave to purchasers of their equipment.
How to start a home business on a shoestring is available either as a downloadable eBook for $19.95 or as a hard copy at $24.95 plus $5 shipping for the bound book for a total of $29.95.
This book is a "work in progress." The hard copy is 162 pages and will be updated two times a year. The eBook is updated to add more ideas as I have the time. If you purchase the hard copy you will be given a link where you can download the updated eBook. Once downloaded, you can print a copy of the eBook.
Acceptable methods are PayPal (info@cytreasures.com), MasterCard, Visa, Discover, AmEx, check, or money order (Cy Stapleton, Box 151107, Lufkin, TX 75915)
I lost the work I had done on this book when my computer crashed on November 1, 2009. I had to start from scratch with only a few notes from my research and a hard copy of an early rough draft. The publication date was supposed to have been January 1, 2010, but that was delayed until April 1, 2010.
The index is below. Please note that the page numbers may be different on your copy. My proofreaders felt that some chapters needed to be moved around to be consistent with the topic. Plus, some new chapters may have been added.
If you order an eBook you will be given a link to the download. If you order a printed and bound copy, it will go out by media mail within 48 hours of receipt of order.
Introduction and contents...
Your New Home Business And
How to Beat the Competition
By Cy Stapleton
Introduction
Thousands of books have been written about how to get rich on the Internet. Without question there have been many who have gotten rich using the Internet, but that number is almost insignificant when compared to those who have tried and failed.
This book is not about how to get "rich" using the Internet, but rather how to make a little extra money or even a decent living.
Everything in this little book is from my personal experience and the experiences of a few fellow entrepreneurs.
In reading this book you will need to think "outside the box." While I will discuss numerous examples, these may or may not be a good fit for you. Study the examples and come up with ideas of how they may apply to your areas of interest or expertise.
Competition is certainly a consideration and you need to study your compeition. You don’t want to copy what your competition is doing. In studying your competition you want to look for areas you can improve on. This will be covered in depth in other chapters of this book, but the first things I look for is the quality of both the illustrations and the descriptions. Look at the return policies, methods of accepted payment, the "contact us" page, etc.
The design of the site is also very important. I am amazed at the poor contrast on many sites. As an example, a site may have a black background with the text in blue. For many this is extremely difficult or impossible to read. While you can put your curser on the page and touch your Control + "C" key to make the text white, many visitors may not be aware of that.
Jot down the things you like and dislike about a number of sites before you start the design of yours. Follow some of the tips you will find in this book and your fears about competition can be put on the back burner.
Make certain your type is large enough to be read and is in a legible font.
Pricing is important, but is far from the most important element of your online store.
Do not expect to start making a lot of sales immediately. Like the vast majority of the brick and mortar stores, success takes time and effort. When I first opened my online store I was several weeks before I received that exciting first order. As time passed a few more came in but it was about two years before my profits consistently averaged over $1,000 per month and another year before they exceeded $3,000 per month. The $3,000 per month is the target I try to maintain. I could work to increase this, but I am satisfied with that target.
The bottom line is dedication and patience. Glean as much information as you can from this book and dedicate a couple of hours a day working on your new business. In time, you should see some nice results from your efforts.
Good luck,
Contents...
Your new business 4
Getting started 7
What are you going to market 15
How to market 16
Hunting/fishing/outdoor market 17
Baby market 19
Show market 21
Antiques & collectibles market 24
Book market 25
How to start a special interest publication on a shoestring 28
Buying wholesale for retail 58
Doorstep trash pickup 60
Giving added value 65
Writing descriptions 67
Pricing 83
How to market 84
Creating booklets 86
Shipping 88
Creating profitable displays 91
Booth location and layout 101
At the show 102
Other ideas 103
Miscellaneous 105
Scanning & Photography 108
Conclusion 110
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