What Is A Hoffmann Postcard Portrait?

Heinrich Hoffmann
If
you have looked at WWII German postcard photos, you
will find many identified as “Hoffmann Portraits.” What is a Hoffman Portrait?
Heinrich Hoffmann was Hitler’s personal photographer. Josef Goebbles, Hitler’s
propaganda minister, encouraged Hitler Youth to collect photos of Germany’s
military heroes. It became a hobby much like today’s youngsters collecting pop
star autographs or baseball cards. The idea was to collect as many of the
autographs as possible.
This
was such an excellent propaganda tool that each Hitler Youth group had adults
whose sole responsibility was to help the youth collect the signed Hoffmann
portraits.
Trading for the more scarce ones was fierce. It was not long before people of
all ages collected the cards and they were sold in stores across Germany.
Goebbles made considerable use of photographs. Many were
portraits, but Hitler also viewed architecture as the more artistic form of
propaganda. When World War II broke out, Goebbles continued a tradition that was
started in WWI of having portrait postcards produced of German Heroes. The most
popular WWI portrait cards were “Sanke Portraits,” but, while popular, they were
not used as propaganda tools. These WWII cards, known as “Hoffmanns” are among
the most popular WWII German collectibles. Hitler would have the hero
photograph, then a small quantity of the post card portraits was given to the
hero and larger quantities could be purchased at a discounted price. Coupons
were also included in cigarette packages and those coupons could be traded for
the Hoffman portrait cards.
As
the hobby of collecting these cards grew, some youngsters could not afford to
purchase the cards – which sold for a few pennies each at that time. The
youngsters would make their own card by pasting an appropriate picture out of a
magazine or newspaper and send it to their heroes to sign. These home made cards
are called “Hitler Youth Cards” or “Clippings.”
It
often took some time before a soldier was recognized as a hero and the time
Hoffmann was able to take his portrait and produce his cards. It was not
uncommon for the hero to get killed in action before he was photographed by
Hoffmann. In those cases, about the only signed cards available are the home
made Hitler Youth cards sent for them to sign. In some cases the Hoffmann
portrait cards were printed after the hero was killed in action, as was the case
of the Helmut Wick portrait. It is not uncommon to see dealers offering Hoffmann
portrait cards “signed” by wick. It does not take a rocket scientist to
recognize these as counterfeit.
Hoffmann also produced these cards for members of the high command. Some, like
Erwin Rommel and Hermann Goring, had numerous different Hoffmann cards with
their portraits. Others, like Generalfieldmarshall Schorner, for some reason
never had one made. While the signed portrait cards were primarily collected by
the youth and some adult citizens, many of the heroes themselves were very
aggressive in collecting the signed cards. Adolf Galland and Dieter Hrabak were
among those who had quite extensive collections.
After WWII Hoffmann was found guilty as a Nazi profiteer and was sentenced to 10
years. He died in Munich in 1957.
Some
little known facts about Heinrich Hoffmann are:
*He
first met Hitler to confront him after hearing Hitler tried to kiss his
beautiful daughter.
*He
took over 2.5 million photographs of Hitler.
*His
assistant, Eva Braun, became Hitler’s lover.
*He
introduced Erik Jan Hanussen to Hitler. Hanussen coached Hitler in public
speaking and it was he that suggested the adoption of the swastika as an “Indian
luck symbol” which would bless its wearers with good fortune.
*He
became extremely wealthy by receiving a royalty on every photo of his that was
reproduced.
*His
portraits of Hitler were used on Germany’s postage stamps and Hitler received
tens of millions of dollars in royalties after Hoffmann suggested he should
receive a royalty on every stamp sold.
By Cy Stapleton
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